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Greetings! I'm a writer who grew up in Vienna and now living in the loud, chaotic, and nostalgic city of Jakarta.

I work in UX and have been part of the industry for over 7 years. I have a proven track record in managing end-to-end content strategy, building content foundations, and leading a team of high-performing UX writers.

I've written product copy for e-commerce, hospitality, transportation, and financial services, and have worked at some of Asia's leading tech companies such as Traveloka, Blibli, Gojek, ShopBack, and Sinarmas.

I enjoy sharing knowledge as well. 3 years ago, I founded a community to connect and educate writers in Indonesia through e-courses and podcasts.



• Traveloka

• Gojek

• Blibli

• ShopBack

• Sinarmas

Soft skills

• Design leadership

• Team management

• Problem solving

• Collaboration

• Public speaking

• Storytelling

• Mentorship

• Workshop facilitation

• Community building

Industry skills 

• UX design

• UX writing

• Wireframing

• Information architecture

• Content strategy

• User research

• Prototyping

• Localization

• Podcasting

Familiarized tools

• Figma

• Google Workspace

• Canva


• Lokalise

• Website builder

• Podcast builder

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