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Greetings! I'm a writer and currently based in the loud, chaotic, and nostalgic city of Jakarta.

I specialize in UX and have been in this field for almost 10 years. I have a background in e-commerce, hospitality, and on-demand transportation, and have worked in some of SEA's leading tech companies such as Traveloka, Blibli, Gojek, ShopBack, and Sinarmas.

I have a solid experience in managing end-to-end content strategy as well as leading a team of up to 10 UX writers. I also like mentoring writers and designers, in fact I founded a community which I've built for over 3 years that connects and educates writers and designers in Indonesia through active courses and podcast.

UX writing isn't just about having a way with words. It's about intertwining your linguistic acumen with a profound understanding of business, psychology, and strategy.

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